LEGION
Bringing the twisted, visually striking world of Legion Season 2 straight to fans’ feeds.
Overview
FX’s Legion follows David Haller, a character whose reality is shaped by fractured perception and psychological instability. For Season 2, the challenge was to translate the show’s complex narrative and surreal visual language into a social-first campaign that could engage fans, reflect the series’ distinctive tone, and stand out in a crowded entertainment landscape.
Creative PRocess
I partnered closely with marketing and content teams to develop platform-native social creative that brought Season 2’s themes, storytelling, and visual motifs to life. The work focused on crafting visually striking assets that captured the psychological depth and abstract aesthetic of the series while working within an established creative direction.
I designed modular templates for scalable use across Instagram, Twitter, Facebook, and additional platforms, ensuring flexibility without sacrificing consistency. Collaboration across teams helped align visuals with messaging, cadence, and engagement goals while maintaining a cohesive tone across all executions.
RESULTS
Delivered a visually immersive, social-first campaign that deepened fan engagement and amplified awareness for Legion Season 2
Successfully translated the show’s complex narrative and surreal aesthetic into scalable social content
Maintained strong visual and tonal consistency across platforms
Earned a Silver Clio Award (2018) for Social Campaign, recognizing creative excellence and effectiveness