Apple Finances
Digital-first creative showcasing Apple’s secure, user-friendly financial ecosystem—driving awareness and adoption of Apple Card, Apple Cash, and Apple Pay.
*Please respect the confidentiality of this project. This work was completed under NDA and is shared here using only publicly available, non-confidential materials.
Overview
Apple’s financial products—Apple Card, Apple Cash, and Apple Pay—required clear, engaging creative to communicate secure, convenient, and user-friendly experiences across Apple devices. The challenge was driving awareness and adoption of new features while maintaining Apple’s premium brand standards and clearly differentiating its trusted financial ecosystem from alternative apps.
As a Lead Designer, I supported design initiatives across Apple’s finance sector, partnering with cross-functional teams to deliver digital-first, user-centered creative at global scale.
Creative Process
Working closely with design, product, and production partners, I translated complex financial features into clear, approachable visuals. I led the creation of modular, scalable asset systems across email, web banners, social, OOH, DOOH, and the Apple Wallet app, ensuring flexibility across platforms and regions.
My work included designing Apple’s 2025 new feature page on their website, applying Apple’s design standards and layout systems to maintain consistency, clarity, and global scalability across all touchpoints.
RESULTS
Delivered high-quality, globally consistent campaigns across Apple Card, Apple Cash, and Apple Pay
Reinforced user trust by clearly communicating security, ease of use, and product value
Supported awareness and adoption of new financial features across digital and physical touchpoints
Strengthened differentiation of Apple’s financial ecosystem through cohesive, brand-aligned creative
Ensured a seamless, premium financial brand experience across devices, regions, and platforms