Apple Services
Led global static creative production for Apple’s streaming platforms, delivering 100,000+ pixel-perfect assets annually across regions, formats, and devices.
*Please respect the confidentiality of this project. This work was completed under NDA and is shared here using only publicly available, non-confidential materials.
Overview
Apple’s streaming platforms—Music, TV, Podcasts, and Apps—required an unprecedented volume of global static creative across multiple devices, formats, languages, and regions. The challenge was delivering pixel-perfect, brand-consistent assets at massive scale while coordinating a fully distributed team and meeting Apple’s uncompromising quality standards under fast, continuous timelines.
I led a globally distributed design team across NAMER, EMEA, LATAM, and APAC partnering closely with Apple’s internal design teams to align on creative standards, workflows, and execution.
Creative PRocess
To support scale without sacrificing quality, I focused on building clear systems and repeatable production frameworks. This included defining scalable templates and design extension rules, implementing multi-stage QA and review processes, and establishing clear ownership across time zones to enable follow-the-sun production.
I also recruited, onboarded, and managed designers to ensure rapid ramp-up and consistent output, while acting as a bridge between Apple stakeholders, producers, and designers—translating feedback into actionable creative and production plans.
Results
Delivered and maintained 100,000+ assets annually across Apple Music, Apple TV, Podcasts, and App platforms
Increased delivery throughput by ~30% through workflow and resourcing optimization
Achieved near-zero critical QA issues across 4 regions, 20+ formats, 10+ languages, and 30+ placements
Maintained full team retention, with 5 designer promotions driven by mentorship and sustainable workflows
Consistently delivered high-quality, brand-aligned creative across Apple’s global device ecosystem